It has been a year since Covid-19 pandemic affected our lives, we have changed our daily lives to be more protected and mitigate the risk of testing positive for Covid-19. We have learnt to wear masks, we wash our hands regularly and above all got used to staying home most of the time. The lockdowns and curfews made us realize how we took many things for granted, we are now appreciating little things that make our lives worthwhile.
As we got used to the mitigations, we created the “New Norm”. It has become normal to wear a mask, to carry sanitizers and to maintain social distance. One of the biggest affected industry is the travel industry, airplanes were grounded, hotels were closed and restaurants were operating for delivery services only. Today, we have continued to reduce the risks the skies have finally opened. People are now ready to travel and abide to the rules set forth by various health ministries globally. Although international flights have resumed, the most common travelers worldwide are domestic tourists in their respective countries. Because of stricter rules to fly internationaly, more people are opting to travel within their countries. Domestic Tourism has been on the rise, in Kenya more people are traveling locally and enjoy local destinations and experiencing local experiences.
To celebrate the return of the flights, JamboJet embarked on a journey to showcase and celebrate local tourism and the New Norm of traveling. The #NowTravelReady campaign took local content creators across their destination to capture and showcase the different strategies that have been implemented to mitigate covd-19 spread from the Airport, accommodation and activities. The #NowTravelReady campaign curated stories all throughout social media channels by the different content creators. Life in Mombasa in collaboration with Department of Trade, Tourism and Investment- Tourism Unit was delighted to sponsor and host Now Travel Ready in Mombasa from the 4th of February to the 8th of February 2021. The simple itinerary included visiting old and upcoming areas in Mombasa.